Sempli. Swedish functionality - Italian design.
Daniele ‘Danne’ Semeraro was born and raised in Sweden and moved to Florence, Italy in 2000. Here he completed his degree in Interior and Industrial Design at Accademia Italiana.
Over the years he has honed his skills working for a wide range of design firms: From automotive companies in Sweden to interior and lighting design companies in California. His focus has always been on product design and after leading as Design Manager for a top lighting manufacturer, he started Sempli.
Sempli is an award winning product design company located in Los Angeles, California whose designs take you for a spin. Sempli’s design philosophy is deeply rooted in the founder Daniele ‘Danne’ Semeraro’s dual heritage by combining the best of two countries - Sweden’s simple functionality with Italy’s style and elegance.
While living in Florence, Italy, Semeraro discovered the essential role the wine glass played in the drinking experience. He then conceived the idea for the stemless Cupa-glass series, spawning the growing collection of Sempli products.